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Summary This course aims to provide trainees a deeper understanding of planning of a digital marketing campaign and the role of various digital channels in achieving that goal through integrated marketing communication. It starts by building a foundation through digital marketing strategy and helps trainees to acquire a set of concepts and tools to digitally create, distribute and promote products and services. After completing this course, trainees will be able to: Understand the importance of Communication in Digital Marketing Develop Digital Marketing Strategy Understand the Basics of Content and its significance in Digital Marketing Do Social Media Marketing on platform like Facebook, Instagram, Twitter, LinkedIn, and YouTube Do Search Engine Marketing using Google Ads Do Email Marketing on MailChimp Understand the Importance of Analytics in Digital Marketing and how to analyze data Find Digital Marketing related jobs
